Design Principles | Hip Kit Club

As I am still waiting on my first design team kit, I thought I would share a few of my favourite design principles that I use to when I create my layouts. I have a quite balanced scrapbooking style where I find myself drawn to basic design principles when I create.

The Visual Triangle 
Firstly, I often using the visual triangle (placing elements in three different points to create a triangle on my layout) where I cluster embellishments to create interest on my page. I also tend to repeat my elements/or even colours in these spaces. For example, If I place a butterfly embellishment in one space then I add another butterfly embellishment to the other points of the triangle as this makes a nice visual arrangement in my page. As you can see in my ‘Love This’ layout, I have created a visual triangle of embellishments with the pink butterfly, the double hearts and the wood veneer ‘this’. I have also repeated the butterflies on my layout as described above (top right of my photo, bottom left hand side of my layout and also under the wood veneer ‘this’. Often you can create several different triangles on the one page!

Close ups:

The Rule of Thirds
Another design concept I use on my scrapbooking layouts is a spacing design principle called the “rule of thirds” . When I use the rule of thirds I divide the 12 x 12 space on my page into 3s and place my focal point on one of these points it draws you eye into your photo or embellishment cluster rather than putting your main focus on the centre of your page. On my ‘Rocking Hunting’ layout , I have split my layout into thirds and placed my photo off to the right hand side and more to the bottom left and then used the butterfly cut file to draw you to that bottom third of my layout and ultimately into my photo. I have also added my title in the far left hand (third) of my layout which adds further balance to my layout. You might have noticed I have created a ‘visual triangle’ on this page as well.

Some close ups:

Thanks for stopping by my blog today xx M

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